UrbanABQ East

UrbanABQ East: Nob Hill and the University Neighborhoods

Nob Hill is a vibrant district bursting with eclectic shops, swank dining, and chic nightspots. Route 66 neon signs and architecture combined with predominantly locally-owned shops, galleries and restaurants make Nob Hill a hip and fashionable area located just east of the University.

Central Avenue became part of Route 66 in 1937 as it passed through Albuquerque on its way from Chicago to Los Angeles. Back then, Nob Hill was a burgeoning suburb of Albuquerque’s downtown area, which lies only a couple of miles west. When it was new, the neighborhood was anchored by the NobHillShopping Center.

Nob Hill spans a mile-long stretch of Central Avenue, marked on each end by neon arches. This vibrant district is bursting with unique shops, trendy restaurants and chic nightspots. The neighborhood that grew around the shopping center came of age in the neon-splashed middle of the century, and today new and old businesses share a commitment to the area’s retro style.

The Nob Hill Shopping Center was designed by the noted architect Louis Hesselden. The design is a mixture of Territorial Revival and Moderne design elements. This National Register property is one of the best remaining examples of a 1940′s automobile-oriented shopping center in America. Several of the original neon store signs and the deco-inspired towers are still intact.

With its historic buildings, abundant neon and high style, Nob Hill is Albuquerque’s premier district for unique shopping, dining and entertainment. It’s not only a place where locals frequent, but a popular spot for visitors as well.

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